San
Francisco quarterback Colin Kaepernick filed to trademark “Kaepernicking,” his
bicep-kissing move that’s become ubiquitous. The U.S. Patent and Trademark
Office website shows a registration filed January 14, 2013. Mr. Kaepernick
intends to use it on T-shirts, and some proceeds from the Sportiqe
“Kaepernicking” shirt go to Camp Taylor, which organizes camps for children
with congenital heart defects.
His Kaepernicking
trademark may turn out to be quite valuable. After all, Kaepernick’s
jersey has been the best-selling NFL jersey on Fanatics.com of late. He was
exemplary in the Green Bay playoff game, rushing a record 181 yards with two
touchdowns, and passing for 263 yards with two more. Kaepernick’s
marketing agent, Shawn Smith of X-A-M Sports, said her team intends to file
other trademarks on his behalf.
Colin Kaepernick
is not the first person to kiss his bicep in this manner but he is the first to
trademark. I think that Kaepernick would be foolish not to get this trademark.
Many recent athletes such as Tim Tebow and Robert Griffin III have been posted
in many different sites and social networks by others using their touchdown or
success pose. I believe that if the wrong people used the pose in a manner that
was not becoming of the player than the image would lose its value. With Colin
now having this trademark, if it is used in a manner that does not represent
him, he can handle it legally.
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