With the idea that consumers can now instantly tell the world exactly how they feel about any particularly product, the future of digital marketing is going to key for most companies. The other day I was watching tv and there was a commercial for the next movie that was going to available on Comcast's On Demand. On the screen you could press ok to view the sneak peek of the movie and also purchase the movie right then and there. I found that to be remarkable in most senses because this gives the consumer most of the power to interact with the company of what they want and when they want it.
Imagine a consumer purchases a monitoring device from a sporting goods store to help her keep track of miles ran and calories burned. She then is able to tap her device to her friend’s and access her friend’s information for data comparison and maybe a little friendly competition. Now imagine that device shows her an offer for a free sports drink at the convenient store that’s near the end of her run route. That offer is redeemed when she taps it in the store. An additional offer might encourage her to share the link along with a pic of her with the sports drink to her Facebook page; the link would provide a free drink to any of her Facebook friends who clicked on it.
This could play a whole part for digital marketing for sports. What if a consumer while watching a basketball game instantly be able to purchase a jersey, some type of memorabilia from the actual game, win tickets to a game by interacting on Twitter, or even win a dinner with one of the key players of the game during an auction during the game by simply interacting with the team through their tv or any other online capability. This can be a really interesting way of marketing. It could eliminate the need of some commercials used by companies. The sports teams curtail their promotions instantly to the specific consumer. They can also use the data collected while watching the event to know exactly how the consumer has reacted to the promotion.
